Amazon has significantly widened the geographic reach and input flexibility of its conversational retail assistant, announcing that Alexa for Shopping is now fully available across 13 countries and operating in beta within two additional markets.
Alongside the international rollout, the technology giant confirmed that text-based shopping requests to Alexa are now open to all users. Previously, consumer interaction with the shopping assistant relied primarily on voice commands, but the latest updates allow text queries across the supported platforms.
The dual rollout marks an important operational milestone for Amazon as the company integrates conversational AI deeper into its international commerce ecosystem. By supporting both voice and text inputs across a broader global footprint, the firm aims to streamline product discovery and purchasing workflows for a larger user base.