Physical and digital payment cards continue to serve as one of the most powerful tools for driving consumer engagement, according to Marqeta CEO Mike Milotich. Speaking in a recent interview, Milotich emphasized that businesses across various sectors have found there is almost nothing more engaging than a card.
The comments underscore the enduring value of card-based products as more than just transactional instruments. For modern financial technology platforms and brands looking to build lasting relationships, issuing a branded card remains a core strategy for maintaining customer loyalty and continuous interaction.
As companies increasingly integrate embedded finance into their offerings, leadership perspectives like those from Marqeta highlight how payment mechanisms function as vital touchpoints in the broader customer experience lifecycle.